Le Fash® founder, Arianna Vastino, was raised in rural New Jersey where she fell in love with horses and equestrian sport at the tender age of 3. After training and competing as a hunter/jumper rider for her entire life, Arianna discovered her affinity for style and design and entered the fashion industry at 15.
After continuing to advance her skills through education from the world's best design schools, such as Istituto Marangoni in Milan, she went on to earn positions that have connected her with some of the industry's top companies such as Bergdorf Goodman and Harper's Bazaar.
While discovering the mass appeal of equestrian style in the fashion world, combined with her desire for more stylish riding clothing herself, Arianna was inspired to create a lifestyle clothing brand that would appeal to both high level equestrians and those with a love of equestrian fashion. In 2011, after 10 years of research and development, Le Fash® was born.
For Arianna, creating clothing for Le Fash® is an intimate process. Before deciding on fabrics and details, she thinks about how her design will be used in the show ring and in every day wear; only selecting fabrics that will allow for maximum comfort, breathability, moisture management and design details that allow for a seamless cross over from stable to street. Finally, she incorporates rich plaids, bold color hues and metallic accents for a fashion forward, yet classic equestrian look.
Sport Chic with High Fashion Appeal.
In 2016, Le Fash® launched their first sport tech shirting collection, The Paulo Alto Collection, geared towards the athletic needs of riders in warmer climates. The collection debuts the brand's signature patterned details with Chitosante® treated fabrics that provide full technical performance and UPF 50 sun protection. This collection can also appeal to other athletes wishing to look polished and stay comfortable, especially in sports like tennis and golf.
Years of product development and endless testing have made Le Fash products now the go to for both the high fashion and equestrian sport industries. Still an avid competitive equestrian, Arianna partners with top riders in the sport to help finalize product fit, finishing and to develop new products the industry seeks all while keeping true to her high fashion roots. An American girl, Arianna chooses to manufacture all Le Fash® products proudly in the USA.